SAMANTHA PERRIE
Creative Director / Producer / Strategist
ABOUT SAMANTHA
Hi, I’m Samantha Perrie — a Creative Director who loves bringing bold ideas to life. For the past 8+ years, I’ve helped shape brand identities, launch campaigns that move the needle, and guide teams to do their best work. I’ve worked with everyone from global sports franchises to fast-growing e-commerce brands, blending big-picture storytelling with hands-on execution. Whether it’s leading a rebrand, launching a new product, or even shooting high-level brand content from my own studio, I thrive on finding creative ways to make brands stand out and connect with their audiences.
MARKETING CAMPAIGNS
From professional sports teams to global brands, I’ve had the chance to lead some of my favorite campaigns featured below. Beyond shaping the creative vision and producing video content, I’ve also been hands-on with event planning and rollout strategies — including playing a key role in D.C. United’s campaign launches. Each project reflects my ability to combine storytelling, strategy, and execution to deliver campaigns that make an impact.
Skin Care ASMR
February 2025
This client did not have any footage of their product aside from 3D renderings. Using my home studio, I captured engaging ASMR content, did some additional sound foley, and edited together a video that had hundreds of thousands of dollars in ad spend. Additionally, the footage was able to be recut and used in future projects.
This Is Goldbelly
November 2018; August 2022
Back in 2018, Goldbelly was still a relatively unknown food shipping service. I helped create a campaign that introduced the brand and explained their unique model in a way audiences could connect with. Once it hit the market, the campaign dominated digital ad platforms — and when we refreshed the video again in 2022, it delivered the same level of success.
SKILLS AND SOFTWARE
I’m fluent across the Adobe Creative Suite, with advanced expertise in Premiere Pro and After Effects thanks to my film production background. I also have experience working in Illustrator, Photoshop, and InDesign to create graphics and layouts for both digital and print campaigns. Back in college, I worked in a film lab and camera house, which gave me hands-on experience with cameras, lighting, and audio gear - the kind of technical foundation that helps me take projects seamlessly from concept to final delivery, particularly with my own home-studio
Outside of the creative world, I’m a NASM Certified Personal Trainer and a Group Fitness Instructor, teaching boxing and HIIT classes. Leading high-energy workouts has sharpened my ability to communicate ideas clearly, motivate groups, and foster collaboration — skills that translate directly into my work directing teams and bringing creative visions to life.
Samples of Producing, Editing Work
Photography
I’ve shot everything from live sports and branded campaigns to restaurant groups and portraits, capturing images that balance creativity with strategy. Whether it’s product photography, event coverage, or content for social media, I focus on visuals that tell a story and connect with audiences.
THROW ME A LINE
