SAMANTHA PERRIE
Creative Director / Producer / Strategist
ABOUT SAMANTHA
A graduate of Bowling Green State University, Samantha started her career as an editor and producer. Through the hands-on experience she honed her ability to create stories and campaigns that connect humans to their environment and each other. With every piece of content she creates, she combines that love of storytelling with data and research to create strategic promotional material.
After graduating college, Samantha moved to Washington D.C., where she has spent time working in marketing agencies, live television, and professional sports such as the NBA, NHL, and MLS.
MARKETING CAMPAIGNS
Between working for professional sports teams and various global brands, below are a few of Samantha's personal favorite campaigns that she has been involved in. She has not only shaped the vision and execution of the videos in these campaigns, she also had a hand in planning the events around the campaigns as well as the roll-out strategy for the D.C. United projects.
This Is Goldbelly
November 2018; August 2022
Back in 2018, Goldbelly was a relatively unknown food shipping service. They were looking to introduce themselves and explain their complex service to the masses. This campaign was created and once it hit the market, dominated the digital ad platform. The video was updated again to great success in 2022.
SKILLS AND SOFTWARE
Samantha is most familiar with the entire Adobe Creative Suite, particularly Premiere Pro and After Effects due to her background in Film Production. She also has experience in Adobe Illustrator, Photoshop, and InDesign, creating graphics for a variety of platforms. Having worked in a camera equipment house in college, Samantha is familiar with a wide range of cameras, lighting equipment, and audio gear.
Outside of her creative pursuits, Samantha is also an AFAA Certified Group Fitness Instructor teaching boxing and HIIT style classes. These other ventures have helped strengthen her ability to effectively communicate an idea as well as lead groups of people in a variety of ways.
Samples of Producing, Editing Work
THROW HER A LINE
